Guides
Use the email conversations your team already has to surface a timely next step.
A practical guide to running a measured, time-bound email signature campaign with Echosig banner campaigns and managed links.
Start a 14-day trialA signature campaign works best when it promotes one relevant action to people already receiving a useful email from your team. Keep the message focused, time-bound, and easy to remove.
What to focus on
Choose one destination
Use a report, event, launch, or booking route that matches the conversations the group is having.
Scope it to the right group
A sales campaign does not necessarily belong in support or HR signatures.
Make ending part of the plan
Schedule the end date before the campaign begins, then review its activity afterwards.
A practical starting point
- 1
Set the campaign audience and destination.
- 2
Create a group banner campaign with dates.
- 3
Review it in the campaign calendar.
- 4
Use click activity as directional feedback.
Questions
Can an email signature banner replace email marketing?
No. It is a supporting touchpoint, not a replacement for a campaign strategy or email programme.
Will every recipient see the banner?
Not necessarily. Email clients can block remote images.